It's been about 4 months since I sponsored a child through World Vision, and 3 months since I've written about it. If you've been thinking about child sponsorship, I feel a need to let you know ahead of time what you're getting into.
Anyways, after carefully writing a letter back to Namthip, I went out and purchased some cute stickers to include in the envelope to her. World Vision doesn't let you send anything to your child except what can fit in a standard letter envelope (and not cash), so the options are quite limited.
I realize there is a good reason for this. As I said in my first post about World Vision, sending extravagant gifts would do more harm than good to the child, her siblings, and even her neighbourhood friends.
So I sent the letter and stickers, and apparently she got them all and loved them. I received a letter back from her recently (actually, written by her sister) thanking me for them and telling me a bit more about Namthip and her family. I don't want to bother her by writing every month, forcing her to write a response, but I will write often.
So, I am here to say that sponsorship has so far been very rewarding to me personally. Your mileage may vary, of course.
World Vision, on the other hand, is an interesting organization the deal with. First, I find that they are constantly sending me mail. Well, OK, I can see some of it is necessary (like the child's letters, tax receipts, etc.) Some of it is interesting to me (updates on their tsunami relief efforts, with a request for tsunami donations.) And some of it is downright begging for money (sponsor another child, or we have a special need here). Fine, I can accept all that. I hope they get a good discount on stamps is all I can say.
(Warning, rant ahead.)
Well, today I got another letter from them. Get this - they are raising my monthly sponsorship donation by $2 per month, effective July 1st. Don't misunderstand me. They are not asking me to give more (they do that often enough), they are telling me they will start deducting more from my account unless I call them to stop it.
In Canada, we had an incident with the big cable companies where they starting adding channels to people's cable packages without their explicit permission. It started as a free 3 month preview given to all subscribers, but they then started charging for those channels once the trial period expired unless you phone them to cancel it. It's called “negative billing” - if you don't decline this automatic addition to your monthly bill, it means you accept it. It's a back-door way to sell you something, relying mostly on the lazyness of the general population.
Now, as far as the increase in World Vision's monthly donation is concerned, $2 a month is not going to bankrupt me. But I have been a sponsor for all of 4 months, and they are already poised to automatically take more out of my account. Do they do this to everyone? Wait until you've been on board a couple of months, received a couple of letters from your child, and then BAM! the rate goes up? This seems like the sales tactic of a sleazy used car salesman, and not a Christian charity. (Apologies to all non-sleazy car salesmen!)
If I had been a sponsor for 2 years, and they wanted to increase the rate to match inflation (or whatever), I wouldn't feel so bad. But raising the rate 8% after 4 months is a lousy way to start a long term relationship with donors to your charity.
Looking at their web site, it looks like they are raising the monthly donation amount for new sponsors as well. That makes me feel a little better. But their letter to me did not say that. In fact, their letter specifically says how the increase is needed to fight HIV/AIDS in Namthip's community. To drive home the personal nature of this request, they use her name 4 times in the letter, refer to her indirectly 5 times, mention my name several times... making it seem like I am the only person receiving a letter increasing the rate.
As an example of the terrible selling job they did on this automatic (except if specifically declined) increase, here's a sample from the letter:
“Many sponsors tell us it is more convenient for them if World Vision simply begins deducting the new rate from their bank withdrawal or credit card payment plan.“ --- Really? People tell you they prefer that you help yourself to their bank account without asking them first?
And, even though it looks like this increase is for everyone and not just me, I still feel a bit ticked about this negative billing. It is sleazy. Maybe it's necessary, but I didn't expect it. I didn't see it coming. I honestly expected the current monthly rate would continue at this level, forever. They should have been more clear up front how these increases work, and whoever wrote the letter should change careers.
Instead of trying to personalize this rate increase, World Vision should have depersonalized it. Tell me World Vision is raising it's rates for the first time in X years. Tell me that costs increase year after year per child, and that sponsors will have to give just a little bit more to get back to break-even. Tell me that it is going to be impossible for you to meet the needs of the currently sponsored children out there unless you raise the rate across the board. Make me feel like this is normal, and it happens from time to time. They could take a lesson on how to do this from the phone or cable company.
I think I might call them tomorrow and make a minor complaint about the wording of the letter. Hey, I love being a sponsor. I don't mind giving more. But World Vision will have to make a little better effort to save money, and be more business-like with their rate increases.
Can you imagine if the phone company wrote you a letter talking about how there has been some bad weather recently in your town, and equipment needs replacing close to your home. How your phone line is older than other homes, and is getting more expensive for them to maintain? That wouldn't happen. They would say that, effective on July 1st, the cost of basic service is going up from $21.50 to $22.20. In addition, call answer and call display are each going up $0.15 more per month. There, they just got $1 per month out of me, without personalizing it. It's not difficult to do, yeesh!
(End rant. Sorry about that.)