As I mentioned, I purchased a new LCD monitor and video card over the weekend. Still loving the monitor.
Yesterday, I was talking to a friend who also recently purchased a 19 inch LCD monitor. We got to talking about prices. Turns out, he paid $499 for his (Hyundai make monitors?), while I paid $449 for mine (BenQ). Different brands, of course. But while surfing a local computer store web site, my jaw slightly dropped when I saw an LCD monitor with similiar specs listed for $381. So, since I bought the cheapest 19 inch LCD I could find, by shopping around a bit more I could have saved $70. Damn, I hate that feeling.
Anyways, I started looking for the cheapest price anywhere on the Internet for the same monitor (couldn't find any online stores that sold it cheaper, whew). That led me to start looking for the cheapest price I could find for my video card (which I paid $199 for).
Whoa. First, there are the American sites. Amazon.com has the exact same video card for $82 USD (or about $100 CDN). That's half price, and that's depressing. But I can't compare a price I found in a retail store here with the price off a U.S. based web site - it's an unfair comparison. Amazon.com won't ship the item to Canada, so I have to pretend that amazon.com doesn't exist.
Then I found a Canadian site that offered that video card for $149. Exact same make, model and everything. Ah, I think. Best Buy has a lowest price guarantee. I'll just pop by the store and pick up my $50.
Well, the in store experience started off a bit rough. One employee I talked to said he didn't think Best Buy would honor a price I found online, but I should check with the manager. Another said “We don't match wholesalers. For instance, we won't match a price you find at CostCo, because we just can't compete with that.” That was an interesting statement, but I guess you have to purchase a membership to CostCo so that is why they can sell things a bit cheaper.
So the young lady goes off to do some “research” on this price I found. In my head I was preparing for battle. I had memorized all the Best Buy “fine print” required for the price match. Heck, it was printed in large font on a poster beside the customer service desk. The price had to be in Canadian dollars, had to be available for immediate delivery, had to include the cost of next day delivery shipping, no special clearances, no restricted sales, yadda yadda. I had an air-tight case, I thought. If they declined, I figured I could even sue in court for my $50, since what I was asking for was clearly covered by their so-called guarantee. It was a chess game, and I had my first 6 moves planned out in advance.
And then she came back from her “research” in the back office, and told me she would refund the money. No problems, no attitude, she was friendly. (I was actually slightly disappointed I didn't get to argue my case.) But still, extra bonus points for not making me fight for it.
And thus, I am able to renew my membership in the Best Buy fan club. My wife says, “It would be stupid of them not to refund the money. You're in here every week.” So way to go, Best Buy. It's so odd to have an experience dealing with “customer service” that results in satisfaction, that I kind of don't know how to react. Should I write them a letter? Well, a positive blog entry will have to do. Oh, and a free link: Best Buy Canada.
Retailing is a tough business to be in. Any schmuck can open an online store (or eBay) and sell goods for 50 cents above the wholesale price. There are even some retail outlets, like CostCo or Tiger Direct, that are happy to make the tiniest sliver of a profit off of most things, and make it up on volume. So a full service store, with helpful staff and a forgiving refund policy would have a tough time competing on price alone. But they do, which is great.