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 Wednesday, September 12, 2007

On CNN.com today, I was reading a sad story about seven soldiers who were killed in Iraq today. Two of these men had recently written an op-ed piece in the New York Times saying the "Baathist tyranny" has simply been replaced by an "Islamic tyranny", and arguing Iraq is generally worse off since America invaded. Out of the 7 soliders who authored that article, 3 are now dead in the span of 1 month. 7 soldiers dying in a car accident is sad. That two of those soldier wrote a highly-read newspaper article only a few weeks ago saying what they were doing was pointless and actually making the situation worse, that is REALLY sad.

Isn't it better to die doing something you truly believe in?

Just as I had finished the article, I noticed the ad that ran along side it:
"If you died today, who would fund your family's future?" An ad for life insurance.

Is this what contextual ads have come to? An article about multiple deaths in Iraq, next to an ad for life insurance??? And the tagline reads, "If you died today"???

Disgusting. Absolutely disgusting. This ad is in the poorest taste. I understand that life insurance companies need a place to advertise, but they should absolutely be blocked from running ads next to obituaries and other news reports of deaths. And their ads should be tasteful, not attempting to shock the viewer "if you died today" after reading an article about multiple accidental deaths. They are basically attempting to profit from these deaths. Maybe there should be NO ads next to news articles that report death, but life insurance has to be the worst thing you can try to sell there.

Wednesday, September 12, 2007 7:52:57 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [1] -
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Wednesday, September 12, 2007 9:47:43 PM (Eastern Daylight Time, UTC-04:00)
I could not agree more! However, I am not so sure that the ins co did it intentionally. Unless CNN caught the distastefulness of the accompanying ad and since rectified it, I think the ads are timed (programmed to pop-up for a certain period of time). The current ad as I write this is "Home Run Hero - Orbitz".

What I wanted to point out is the irony in the 2 soldiers' deaths. These "heroes" saw the futility of the U.S. occupation in Iraq, yet they remained stoic & stated, "We need not talk about our morale. As committed soldiers, we will see this mission through."

The irony is that they died in a truck accident, not in gunfire, IED, or in battle. Their deaths only pronounce the futility of the Iraq campaign & execution of war by the military leaders. As far as I know, one of them (Mora) was to come home in Nov. Are their deaths diminished in any way by the fact that it was an "accident"? Resolutely NO!

What is disgusting to me is how the lives of these fine young men & women are "wasted". They themselves expressed what they perceived to be the futility of what they were doing in Iraq. Ironically, their deaths are proof of their NY Time editorial.
John Kenpo
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Scott Duffy
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