It seems I am last to the Seth Godin party. But reading blog entries like this one makes me want to go out and buy his books. Two of the more popular recent ones are "Purple Cow" and "Free Prize Inside!".

From Seth Godin's Blog: Lies to protect the status quo

1. Canadian pharmaceuticals are dangerous

2. Piracy is killing the ongoing creation of music and movies (notice I didn't say anything about the movie and music businesses)

3. Dental work lasts forever

4. A bottle of Evian is dangerous to airline security and must be surrendered

5. The Microsoft monopoly pays dividends to all users (like IE, for example)

6. You can't start a business without venture money or a big bank loan

7. Working hard for your boss and following instructions is the best way to get ahead

8. We need to spend taxpayer money on support for traditional factory farming

9. It's impossible to make a fuel efficient automobile Americans will accept

10. Who you know is more important than what you do

 

The question you need to ask is, who stands to gain from perpetrating these myths? Some of the richest companies in America. Drug companies, movie companies, brokerages, oil companies, agri-business... the list reads like a list of George Bush campaign donors.