Rajesh Setty has a book called "Beyond Code" that deals with building out your personal brand as a way to move ahead - beyond being a coder.
His website is http://www.lifebeyondcode.com/. He has a free ebook available at http://www.lifebeyondcode.com/ebooks/PBTP.pdf. And while I am at it, check out the blog at http://blog.lifebeyondcode.com/.
Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.