Aye yai yai.

I've been following Jakob Neilsen for 10 years at least. Ever since a company I worked for invested in some professional usability equipment ($60,000 worth if I remember), and started video taping people using our web site.

Jakob is known as one of the top - and certainly most famous - usability experts in the world. His site is http://www.useit.com/

And Jakob Neilsen says I should stop blogging and actually write useful articles instead.

His advice actually makes sense. If you want to establish yourself as a top expert in some field, you actually need to contribute valuable content to the Internet. Simply a few paragraphs commenting on the controversey of the day (as this very post is doing), doesn't really contribute.

In actual fact, the goal I guess is to get people linking TO YOU and having them do the commenting on your work, instead of linking to other people. This has SEO benefits as well, because establishing yourself as a recognized expert in a field, which causes people to link to you, makes Google think you're a great destination to send people, and so they send more, and it's a "virtuous circle".

What I might do is turn some of my best blog posts, where I think I'm actually contributing new content and not just insights and commentary, into articles with their own organization and hierarchy. Put that on my to do list.