Sometimes Google surprises me. Not how good a search engine it is, but how not good it can be. Basically how poorly it can deliver what it is you want, even if you know somewhat specifically what you're looking for. Tonight was one of those times.

So I read an interesting article the other day about how Facebook has "jumped the shark." Basically, the author claimed Facebook was on its way down, and never before in the history of the Internet has any company so screwed itself so quickly.

Those were quite bold claims, and so I decided to write a blog post about it on my Marketing and New Media Blog.

So I know this, the article was posted on a high profile magazine web site. I thought it was Forbes. Those magazines get indexed by Google News right? So off I went to Google News to search for this article.

I searched for Facebook in Google News. Nothing relevant. I searched Facebook Death. Stories talking about people who were killed, who also had Facebook accounts. That's not relevant either. Facebook Forbes. Nada. I went to Forbes.com - searching Facebook was useless.

I went to Digg, because that's probably where I found the story to begin with. Search Facebook among Frontpage Stories. Nada.

I went to Wired. How many freaking blogs does Wired have? Too many. There were hundreds of hits for the word Facebook in the last 24 hours. Sheesh.

It wasn't that long ago - a news article posted yesterday. And I can't find it! Went to Technorati. Went to IceRocket. Back to Google.

Finally, on CNN.com, I saw something that caught my eye in an article on Fortune. That article on Fortune linked to another one, which linked to the one I read yesterday. After 20 minutes of searching, across 5 web sites. I found it.

I wonder why none of the search engines I checked considered Fortune Magazine a good enough source to rank it highly for "Facebook Death" in a news search?