It just occurred to me that four years ago I wrote a blog entry about Tony Robbins, a fairly negative one. I don't remember listening to his course on CD, but the entry makes the experience sound extremely negative.

I guess over the intervening 4 years, that negative experience has been largely forgotten. I recently read a book co-written by Bill Zanker, founder of The Learning Annex. In it, he talks about sending a friend to see Tony Robbins speak at TLA, and how his friend described it as "life changing". I always have a slight bit of envy whenever I hear about an experience being life-changing, as I've never had a life-changing experience to speak of.

Then soon after, I heard an advertisement for Tony Robbins coming to Toronto. I decided it would be interesting to hear him speak in person - to possibly get some of that famous energy and motivation. To give myself the chance of having a life changing experience.

When I go to register however, I discover the price for this 4-day seminar. $895. NINE HUNDRED DOLLARS to see Tony Robbins live.

Now it IS four days. Certainly most multi-day courses, seminars and conferences have that type of price tag. But for an individual, not paid for by a corporation, to go to this type of event, it's a lot of money. I was even thinking it would be good to bring my wife along - so that any life changing experience to be had affects us both. If I would end up changing careers, or changing my diet, or doing other radical life changes, your spouse definitely needs to be on board for it to succeed.

I wonder how many tickets they have available for sale. 1000? 2000? At $900 per ticket (up to $1600 per ticket for front row seats), that has to be more than $1 million. Perhaps even $2 million for a weekend's work.

Tony Robbins is raking it in. (Good for him. But wow.)